To find this crop top, I used the website Octer.com. I’m excited to partner with Octer today to share an honest review of what my user experience was. If you’re not familiar with Octer, Octer is an aggregated, one-stop shopping site that pulls products all across major retailers (e.g Nordstrom, Bloomingdales, Forever 21, etc).
Whenever I have a specific style of clothing in mind (e.g. crop top) and am open to specific details (e.g. colour, crop length, brand, etc), my usual online shopping patterns lead me to having 20+ browser tabs open with products from across multiple retailers. While this helps me to feel like I’ve done “extensive research”, it is also very time consuming and sometimes frustrating– especially when you see the same brand of item sold at different stores for different prices.
With Octer.com, I was able to see the aggregated search results of a single product type (crop tops) across all major retailer that I would regularly shop at. Below is the first round of results I ran into using the mobile version of the website:
Instead of a generic term like “crop tops”, I searched “twist front crop top” to help refine the results. What I ended up with was exactly what I didn’t know I was looking for! The best part was being able to refine the search results by price, helping to make sure that I wasn’t going to break the piggy bank with this year’s holiday outfit.
Once I found the twist front crop top of my dreams (on the right, but in black), it was a simple interaction of clicking the “Buy Now” button, which directed me straight to Nordstrom’s website to make the final purchase. I loved how seamless the whole experience was.
You’re probably wondering why the phone screenshots include the header bar for my phone. What I really wanted to emphasize was how fast this whole shopping experience was. By aggregating all the items across retailers, it only took me 12 minutes from start to finish to find the item I was looking for! Isn’t that crazy? In my previous methods for having multiple browser tabs open, this process would take at least 30-45 minutes, depending on the number of stores I was shopping across.
If you missed the earlier posts this week, here’s what the final crop top I purchased looks like, styled for my first weekend of holiday parties:
Just a quick recap of my shopping experience on Octer:
– Very easy to use interface, especially when shopping from a mobile device
– Great selection of retailers to aggregate results over
– Refine and sorting functionality provided a great way to hone in on results
– Buying process was seamlessly integrated to retailer’s website
– The whole end-to-end shopping process only took me 12 minutes!!
– Although the selection is wide across retailers, there were some retailers in there that I would personally not have purchased from, and it would have been nice to be able to filter these results out
– Since shipping methods and prices vary across retailers, it was sometimes hard to gauge what the final price of a piece would be, especially if I had never shopped from a retailer before and was not familiar with their shipping policies
Overall, I really enjoyed my experience with shopping on Octer. What I love so much about the concept of Octer is the marriage of tech and fashion coming together to make seamless user experiences. The site is free to use, so I would definitely recommend checking it out! The aggregation of products makes online shopping a lot faster and easier for cross-retailer style and price checking from a consumer standpoint!
Thank you again for the partnership to write this Octer.com review! I was compensated for this post, but all opinions and user experiences described above are 100% my own.