This is farewell (not goodbye)


It’s been 7 years since I started this blog. SEVEN YEARS! Can you believe it? I think back to why I started this blog and what my intentions were back then, how the topics evolved as I continued to grow, and where the blog is today. It was never my intention for this blog to become a style blog, but that’s where my passions at the time took me. It was originally through being such an avid reader of fashion blogs and then mustering up the courage to participate in Kendi’s 30×30 challenge that got me to start documenting my outfits. It was that very moment that opened my world to the wonderful community of style bloggers!

For the first few years, I remember how exciting it was to run around the city with my tripod, DSLR, and a wireless remote, trying to find tucked-away corners of the city to take photos in (it still makes me nervous to take photos on busy sidewalks today!). It was always such a fun challenge to put together new outfits too! Nothing made me more excited back then to shop, style, and then plan content for this blog. Some of my fondest memories are bonding with old roommates, friends, and embarrassingly, sometimes even my coworkers(!), to help snap outfit photos.

With that said, my relationship with this blog has definitely changed and evolved over the years. Around the 2015 time is when the content of this blog started to shift away from being purely about the clothes and started to incorporate more travel and lifestyle too. As my personal style started to steady out and plateau (hello closet full of denim, basic tees, and not much else), I felt like the content of this blog did too. Unlike other style bloggers, I was having a hard time staying inspired both in the clothing and the writing department. Because my mindset towards clothes switched gears from following the latest and greatest trends and more towards building a budget-friendly lifestyle, this started to change the way I looked at the blog as well.

There were many times I struggled with getting a post up. It’s really obvious in the months that I was only able to write once a week, if even that. I went through so many cycles of writer’s block and feeling like I needed to find new ways to keep myself motivated – but also competitive, creative, inspiring, etc – with the growth of other bloggers that eventually I had to take a step back and ask myself, “Why am I still writing this blog if it brings me so much heartache?”

The blogging landscape has changed so much since the early days of The Demure Muse. Back then, being a full time blogger wasn’t even a possibility! Nowadays, there are platforms trying to sell the idea of becoming an influencer overnight by buying fake followers to keep up the facade, brands who try to swindle free creative work, and a constant battle with Instagram on how to push content to the top of a feed, because anyone can be an “influencer” these days. This is not why I started my blog (I never intended to influence… just wanted a space to write and share thoughts) and I just don’t have the desire to “compete” in this way.

With all of that said, I’ve always loved having a blog because of the community that came with it and my little corner of the internet to share things I’ve learned. It’s funny because even though the majority of the content on this blog’s archives is outfit posts, the posts that have resonated the most with people are the resource posts. The most pinned posts on Pinterest to this date are: How to restore a vintage purse, recipe for mac n cheese bites (throwback to 2012!), tips for buying vintage bags online, the good, bad, and ugly of buying IG followers, and a review for rosehip seed oil.

Thinking back to all of the most popular posts, these were my favourite ones to write! Nothing makes me more excited than to share resources and starting a dialog about topics we’re truly passionate about. For that very reason, I’m taking a step back from this blog. After thinking long and hard about transitioning The Demure Muse to be a resource blog, the archived content just feels so disjointed from what I’m truly passionate about learning and writing about moving forward.

Looking back on the last 7 years, I can’t even begin to describe how incredible of a learning experience writing here as been. Thank you for all the support and encouragement. I’ve learned so much about styling, photography, social media, etc etc etc, that I would’ve never had the opportunity to learn otherwise. To everyone who read this blog, emailed, commented, and collaborated, you’ll never know how much it all meant (and still means) to me. This blog has been a complete labour of love, born of out my need for a constant creative outlet.

This is farewell, but not goodbye. I’ll be over here at steady catalog.

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  • Katrina, I love this post so much. I started my blog in 2014 and it (and my interests) have evolved so much since then, culminating in recent disinterest and burnout. But I still love the blogging community I’ve found, and I still need a creative outlet, so I try to keep it alive as my passion for it ebbs and flows. Thank you for speaking so honestly about the struggles of maintaining a blog over time. My favorite blogs are the ones that are truthful in this way, not just pushing products and perfectly polished pictures. Good luck with your future creative endeavors! I’m excited to follow along at Steady Catalog! <3

    • Thank you so much for following along, Jess! I had such a hard time with the decision for the same reasons you mentioned. The community of bloggers is incredible and so I struggled for a long time trying to imagine what my life would be like without this amazing group of people. Can’t wait to see you on the flip side and excited to keep our conversations going! xo

  • I’m so relieved that it’s not goodbye! Honestly, I will always be so greatful to Fran because that’s how I discovered you, one of my favorite honest, relateable, real bloggers! Just clicked over to Bloglovin immediately to make sure I’m still on track. And while I’m a little bummed that I have no one to bother with my monthly fails in not buying clothes anymore, I want to say THANK YOU for this lovely blog. Thank you for always being so honest, and open, and authentic. I am so happy to follow along on this new adventure! <3

    • My inbox will always be open for more mail! Lord knows I just bought shoes for the Fall and already failed September’s “no shopping”. Forever grateful for your hilarious emails and honest feedback, always. YOU ARE AWESOME!!

  • WOMAN!!! OMGG you’ve had this other blog the whole time and I didn’t know!! Agghghgghg. I just love you ok. I can’t express my word feels but yes to all this. I want to hug your face off.

    • LET’S HANGOUT SOON, OK?! Sorry I kept SC a secret. As you can see… it took a few months to muster up the courage to write anything beyond the first post 0: )

  • Ok I’ve been so bad at reading all of your posts and even keeping up with my own blog! I knew this day would come but I can’t believe the farewell is already here! So happy to see that you quickly stood up steady catalog and I already caught up on those posts! You’re such a good writer and I’m so thankful to have met you through this blog! I’m pretty sure you were one of the first Seattle bloggers I found when I first started out. Even now, you’re one of the few bloggers I can just spill my guts to and talk about all the blogging pains hehe. I’m excited to see more of you content on steady catalog and we need to catch up over bubble tea soon please!

  • KarrieTi

    I have really loved this blog. I will be following along at the new one, but will still continue rereading old posts here.