From the category archives:

Indie Spotlight

Indie Spotlight: Supayana

by thedemuremuse on September 5, 2011

I’m SUPER EXCITED about today’s Indie Spotlight designer!! I’ve been a huge fan of Yana‘s since her Ebay days (circa 2001) and continue to be smitten by her designs up until today. I can’t wait for you guys to learn more about her in the interview below!

supayana-tops

Could you please tell us a little about yourself and how you got started with sewing?
I’m a chocoholic and a cat lady. There’s usually at least 1 or 2 stray cats hanging out in my backyard waiting to be fed. As for sewing, I started when I was a little girl. I made little outfits for my dolls and stuffed animals.

What’s the story behind your label name, Supayana? It sounds so spiffy!
Oh it’s not as spiffy as it sounds! When I was 16 I signed up for an ebay account and called it Supayana because I liked the movie Superstar. Then I started selling on eBay and my brand really took off….so the name kind of stuck!

supayana-sweater

I understand that you used to live in NYC and moved to Montreal a few years ago. Did this move change your inspiration for your line in any way? What do you like (or miss) the most/least about each of the cities?
Yes! Montreal is a great city to live in. Lots of culture, beautiful architecture, and lots to see and do….if you look for it. It’s much more laid back than New York. I get inspired by fabrics, and the kind of fabrics I find here are very different from the fabrics I used in NY. I’ve been able to find so much amazing vintage deadstock fabric here. Whereas in NY. I used to buy new fabrics and do a lot of reconstructions. Since I’ve lived here my clothing has certainly taken on a more “vintage” feel.

How did you decide when the right time was to transition from one-of-a-kind pieces (like in your Ebay days) to a line of limited run pieces (currently what’s in your Etsy shop)?
I still love doing one-of-a-kind items, but the reality is that it’s so much more time consuming to sell one-of-a-kind items as compared with limited run items. Back in the eBay days, my one-of-a-kind shirts would sell for up to $300! It was crazy. Then, the recession hit and I couldn’t get that kind of selling price anymore. In a way, I’m glad because I kind of felt bad that people paid so much! I try to keep my prices really reasonable in my etsy shop….I want the average girl to be able to buy something handmade.

supayana-foxdress
I am absolutely SMITTEN with your fabric designs! When did you decide that you wanted to incorporate your illustrations into your fashion line? What was/is the inspiration behind the animal-themed fabrics?
Well, it all started with a collaboration with illustration Sara Guindon (of Pinpals). She made this great owl illustration and it was very well received. After that, I decided to make a few drawings of my own. I used to draw a lot when I was younger….and the possibility of printing on fabric really revived my love of drawing! Why animals? Well, cause I love animals! One day when I’m older, I hope to have an animal refuge in the country. A few friends and I are actually looking at buying a hobby farm next year…hippie commune style!

As a one-woman force behind your clothing line, what has been the biggest challenge you’ve had to overcome?
The biggest challenge is definitely maintaining cash flow. I really had to learn how to budget because you never really make the same amount of money every month.

supayana-firebird
If you had to choose a favorite piece from your line (anything from the past or present collection), which one would it be and why?
I love this shirt from my new fall collection! I love the mixing of old and new.

How would you describe the ideal Supayana girl? What would be her biggest fears? Complimentary to that, what would be her biggest ambitions?
The ideal Supayana girl is smart and quirky. I think she would be scared of skydiving…or at least I am. Haha. I think her biggest ambition in life is to make an impact on society.

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Behind the Label of Hope

by thedemuremuse on August 15, 2011

flowers

Could you please tell us a little about yourself and how you got started with sewing?
I’ve always been a walking contradiction. You know, a tomboy in a dress who was shy but kinda loud and annoying too. I think those contradictions help me now, especially when designing. It’s funny because sewing was always something I did in secret as a kid. My family was always very creative with sewing and crafts, but I knew I’d be totally busted for cutting something out of my closet! I was always ripping things apart or making stiff I wasn’t allowed to wear like mini skirts and bikinis.

When you started your clothing line, did you know right at the beginning that you only wanted to make one-of-a-kind pieces?
I didn’t plan it that way but when I first started I had a very indie attitude about everything. And as a buyer myself I valued the idea of being the only one in the world to have something. eBay (where I started out) was also very big at the time for diy clothing and the one-of-kinds seemed to do best for me.
How do you think this decision has encouraged your success as a designer, and if so, are there any drawbacks for not making replicas of designs?
It wasn’t until a year ago that I started making duplicate items with occasional one-of-a-kinds. I’m so glad do duplicates now because it allow others to get a popular, but I don’t regret starting off that way. I think everyone (male and female) deserves to have something special that’ll belong only to them.

scarf

How did you decide when the right time was to branch out from your own designs and start taking on custom work from customers? When creating a custom piece, is it ever difficult to find balance with incorporating the Label of Hope signature flair?
Haha. I just woke up one day and asked, “Why don’t I?” Customers really wanted them and had been asking for a while so it just felt like the natural next step.

Because I only do customs of my own work it always seems to take on my signature feel. It blows me away… with all the independent designers out there, we all tend to have a certain look to our pieces. It’s awesome to see something on the street or in a blog and say, “That looks like a so-and-so shirt.”

legwarmers

Considering the fact that you have an extensive line that covers shirts, dresses, accessories, knitted wears, and funny embroidery hoops, where do you draw all of your inspiration for your designs?
I’m really disciplined and work my set schedule but the whole creative process is complete anarchy! I literally just do what I feel like. If I wake up and don’t feel like sewing I knit instead. I think that change of pace and freedom helps me stay creative and open to try new things. My main inspiration really comes from the fabric and materials itself. I sit there touching and staring at it until something comes to mind. I try to draw sketches but I usually go in a completely different direction.

As a one-woman force behind your clothing line, what has been the biggest hurdle or challenge you’ve had to overcome?
The jump from being a part-time hobby to a full time job was the scariest moment. Hands down. Even 6 years later it’s still frightening, and still totally worth it.

il_fullxfull.249413999

If you had to choose a favorite piece from your line, which one would it be and why?
This is a tough one! If I had to choose just one it would be this top, only because I regret not getting enough fabric to make me one to keep.

How would you describe the ideal Label of Hope girl? What would be her biggest fears? Complimentary to that, what would be her biggest ambitions?
The LOH girl wants to be different so she’s not scared to stand out and speak her mind. She wants independence yet doesn’t mind working with others. I can’t speak for their fears but I do hope they feel anything is possible when wearing a design from me.

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A little bit of Minx in your life

by thedemuremuse on March 1, 2011

Holy moly, I can’t believe it’s already MARCH!! To kick-start this month, I got a chance to chat with Minkie, the creative genius behind Minx. Not only is she the designer and seamstress behind the line, but she’s also the model in the photos! Talk about triple threat!

the lady behind minxCould you please tell us a little about yourself and how you got started with sewing?
I grew up with a very encouraging family, who has been totally supportive of all my artistic leanings. I’ve always been interested in artistic fields, drawing, sculpture, photography, writing etc. so it has always been a tendency of mine to be creative. During college I found myself not knowing what I was supposed to “do,” so I took a long hiatus, and ended up selling clothes on Ebay. It was a slow process. Everything I’ve learned has been self taught, which means I started “sewing” by speed stitching crooked hems into vintage dresses, gluing buttons onto things, and bedazzling everything I could reach. I sold DIY clothing on Ebay way back when it first became a craze, and it gave me the time to really work on my sewing skills, understand a bit better how a woman’s body works, and exactly how to fit a garment around it. Altering vintage dresses led to altering t-shirts, which eventually became such a complicated process that I realized I might as well start making clothes from scratch. Eventually I learned to sew in straight lines, and to work with bust lines and hips. With even more time, I learned to make garments that were not only interesting, but wearable. It’s taken literally years and years of practice, but I still have so much to learn!

I understand that you started selling your wares on Ebay. What made you decide to rethink your line before introducing it to Etsy?
When I was selling on Ebay, I was a totally different person style-wise, so that was the first obvious issue. I was selling a lot of punk, goth, and emo style clothing, and it is just not something I am interested in anymore. I still have darker leanings, but they are cleaned up, modernized, and generally more socially acceptable. The other issue was that even when I was selling on Ebay, I rarely wore the clothes I made (maybe to a club, but that is about it) because they just weren’t comfortable. I simply made the most amazing, crazy things I could think of at the time. It was fun, but it was far from comfortable, and I think it limited my customer base a lot. So this time around, it was a definite goal to make clothes that were reasonable to wear on a more frequent basis. As I’ve said, I want to make clothes that you can pair with leggings and jeans and still look really cool. It’s actually far more challenging than just doing whatever I feel like. There was an entire month last fall when I had to repeatedly talk myself out of making a dress made entirely out of chains.

Considering the fact that you have an extensive line that covers shirts, dresses, shorts, skirts, and accessories, where do you draw all of your inspiration for your designs?
Nature, fashion blogs, street style, and vintage clothes are particularly strong influences for me. Nature is my inspiration for colors, shapes, and certain feelings (nostalgia, simplicity, solitude) that I am hoping to convey with my designs. I also spend a lot of time reading fashion blogs, and looking at online stores to see what trends are happening. I love certain bloggers and I’m totally enamored with street style. Sometimes just the way people put outfits together is completely refreshing and inspiring. Finally, vintage is also a huge influence. There is so much excellent design work in the past, I think that past designers were often much more clued into what was figure-flattering for normal people than many of today’s designers.

But there are still those occasions when things just happen, and fall into place, and there is really no other explanation for it. Sometimes ideas will simply vault into my brain out of nowhere while I’m falling asleep, or taking a walk. Sometimes it happens during the sketching process. Other times it doesn’t happen until I’m actually working on a garment. It’s like sculpting. Things just occasionally end up in the right spot, and you have no idea how it happened.

As a self-taught seamstress and one-woman force behind your clothing line, what has been the biggest hurdle or challenge you’ve had to overcome?
It’s a close tie between self-doubt and my need to sleep. Initially my own fear and worry of failure was the biggest issue. Now that I barely have time to worry about anything, my biggest issue is sleep. The switchover happened fairly suddenly over the summer. I have big dreams and big goals, so even when I have a full schedule, I’m always pushing myself to do more and create more. I think that I thrive on a lack of sleep, and more than a little stress. It makes me focus. What I need to do now, is try to make sure that I take the time from away from the day-to-day tasks and really focus on some of my big organizational issues that cause me a lot of grief, but are easy to ignore when I’m busy trying to fill orders, design new products, and email all of my amazing customers.

If you had to choose a favorite piece from your line, which one would it be and why?
That’s tough. But it’s definitely one of my newer pieces. They are a bit more “me” than some or the designs I started with. It’s a close contest between “Dire Situations,” “Cloud Nine,” and “Let Me Protect You,” and my black suspender skirt that I never named. I’ve worn those the most. But I think the asymmetrical sweater actually wins. I’ve worn it so much this winter. It’s great for layering, and makes boring t-shirts really interesting.

Luckily I have been hiding some of my new, recently designed loves. That would have made this question infinitely harder.

How would you describe the perfect Minx girl? What would be her biggest fears? Complimentary to that, what would be her biggest ambitions?
Independent, thoughtful, intelligent, daring, brave, and constantly curious about life. I would like to describe her as fearless, but that isn’t fair. Everyone has fears. Instead, it would be best to describe her as constantly attempting to be fearless. Her biggest ambition isn’t so much of a set goal, as it is a consistent attempt to live her life well, and to the fullest. To appreciate the life that you have, while you have it.

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GIVEAWAY: Lipgloss & Black Loves You!! [closed]

by thedemuremuse on February 15, 2011

I hope you all enjoyed the interview with Syl and Sam, the ladies behind Lipgloss & Black.

One thing I love about L&B is the fact that these ladies are so eco-friendly. Whenever you make a purchase from them, your order comes packaged in a reusable tote bag made from fabric remnants. They also find ways to re-purpose remnants into chic accessories!

take your pickThey were sweet enough to offer one of my readers a necklace of their choice! Up for grabs is either a Fringe Leatherette Necklace or a Pink Rosette Statement Necklace.

- – - – -

Here’s how to enter:
Mandatory entry: Check out the Lipgloss & Black store and leave a comment with your favorite item.

Bonus entries:
1. Become a fan of L&B on facebook
2. Follow L&B on Twitter
3. Follow Syl & Sam’s blog through Google Connect or Bloglovin’

Not-so-fine print:
- Entries will be accepted until 11:59 PM EST on February 21, 2011.
- The winner will be selected using a random number generator and contacted on Tuesday, February 22 via email.

Please remember to leave a separate comment for each of your entries!

GOOD LUCK!! ♥

p.s. I’m mega jealous thinking about how lucky the winner of this giveaway is! These pieces are both one of a kind and completely handmade with love by Syl & Sam.

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The ladies behind Lipgloss & Black

by thedemuremuse on February 14, 2011

I don’t think I need to explain how much I LOVE the sisters behind Lipgloss & Black and I’m thrilled to have them as part of the Indie Spotlight series! I got the chance to meet up with Sylvia over the Christmas holidays, but wanted you guys to get to know them a bit better too. Not only are Syl and Sam incredible talented designers, but they’re also quite the fashion muses. Some girls just have it all…

syl & sam

Could you please tell us a little about L&B and what influenced the two of you to start sewing?
SAM: Lipgloss & Black consists of two sisters; Sylvia & Myself (Samantha). Together we work all day & night, 7 days a week to run L&B. We are a completely independent business with no employees. We create a lot of one of a kind runs of clothing for our online shop using our self-taught sewing skills.
Growing up, we watched our Mother use her sewing skills to alter our clothing every now and then. As children, we started becoming interested in sewing little outfits for our Barbies, and I don’t think we were even 10 years old yet. I’m not saying we were amazing or even very good but we had some basic understanding of how clothing construction worked. It wasn’t until 2003 that we found a deep interest in the DIY (Do It Yourself) idea, there was a real joy in creating our own outfits and unique accessories for not only ourselves but our friends and family as well.

SYL: I think our interest in DIY first rooted in the fact that we loved fast, trendy fashion but our parents were unwilling to spend so much money on things we would quickly outgrow. We started realizing that the things that we liked were possibly easy to do ourselves! When capri pants were in, we learned how to alter our pants to be short. When bell-bottoms were in, we learned how to take our baggy pants in! What first started out as altering our clothes to fit in with the crowd, slowly developed into altering our clothes to stand out. We were always very crafty, so little by little, we picked up the skills until we could make full garments ourselves.

elastic cage skirtI understand that you started selling your wares on LiveJournal back in the day. How do you think the L&B style has changed since you guys first started selling your clothing and accessories? What has stayed the same?
SAM: We started L&B as a very small business in November of 2004 on Livejournal and we sold small items such as handmade purses and jewelry. Since we were really into sporting band t-shirts, at the time, we began creating girly clothing by reconstructing new and used men’s T-shirts. We still do a lot of t-shirt reconstructing but that’s along side creating brand new items as well.

SYL: I think our style has always mixed the pretty and edgy aspects of fashion that we both love. When we were reconstructing tees, we were well aware that we were taking that “rock and roll” edge and adding a feminine twist. Since then, our personal style and skills have matured, but we always keep our namesake in mind. Although we experiment with different silhouettes and styles now, we still keep in mind the “lipgloss” and the “black” in each piece.

Sam of L&BAs self-taught seamstresses, what has been the biggest hurdle or challenge you’ve had to overcome?
SAM: Lipgloss & Black started over 6 years ago now so there have been many challenges being self taught. For the years before going to college, I found that patternmaking was definitely my weakness. It’s really difficult to understand the body when you’re the judy/dressform. In the beginning I would cut fabric, sew it together, drape it on my body, sew some more and repeat until I finally got it right.
Yes, I studied Fashion Design for 2 years but we had started Lipgloss & Black when I was still in High School. I did go into college with knowledge of basics but I wanted to develop and improve my skills. I wanted to learn how the Fashion Design industry ran and that’s what I got.

If you had to choose a favorite piece from your line, which one would it be and why?
hooded capeSYL: Because we have to sell all of our designs, I have to be able to part with each one. So my favourite piece is usually the latest design that I create! In this case, I’m still very much in love with my Cape Hoodies because they’re sooo comfortable and really make a statement.

cross leggingsSAM: Yes, I definitely love my Cross Leggings. I made myself a pair and just wore them around recently. People love the way they look but you really just have to try them on…they’re made of Bamboo Rayon! <3

L&B and Carrie Jade collabHow would you describe the ideal L&B girl? What would be her biggest fears? Complimentary to that, what would be her biggest ambitions?
SYL: I think the ideal L&B girl would be a girl that is confident enough to dress edgy and stylish, but doesn’t take fashion TOO seriously. It’s great to look good to feel good, but the important thing is that your personality should always shine through. Her biggest fear would probably be being forgotten because she’s a gal that wants to make a lasting impression. I think her biggest ambition would be to make some sort of impact in this world, whether it’s to just stand out in the crowd at a party or to make some kind of difference in the world. We always get emails from younger girls telling us that we’re motivating them to start their own handmade clothing lines. Hopefully we’ve set some sort of example to all L&B girls that you have to be motivated & goal-oriented and know that success comes with lots of hard work and perseverance.

p.s. If you get a chance, stop by their blog! Syl & Sam are currently working on a project 365 and post daily outfits, tutorials, and yummy food photos.

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