Real talk: Verified authentic followers on Instagram

If you’re on Instagram and following a lot of style bloggers, you may have seen a slew of IG stories last week of folks posting about their “Verified authentic followings”. The topic of authentic followers is such a fascinating one from multiple perspectives. As a blogger with a smaller – but very loyal and engaged (thank you!!) – following, I’m always fascinated by accounts that can grow 10K+ followers in short periods of time. I know there are a lot of ways to grow a following (I wrote about buying Instagram followers earlier this year), but it’s sometimes hard to tell whether or not the followers are real. I’m going to be digging into this realness in today’s post!

instastory-fohrcard-thedemuremuse

Before we dive in on the “verified following” cards (above) that all the bloggers were posting in their stories last week, let’s bring some context to this story. These IG story “cards” that everyone posted were created by a company named Fohr Card. Fohr is a platform that connects brands to creative storytellers (aka bloggers) for collaborations by aggregating all of the blogger’s stats across platforms (IG, Pinterest, Twitter, etc), stack ranking them against other bloggers in their categories, and giving access to this list to brands to determine who to select for a campaign.

To be clear, I have never received a sponsorship deal through Fohr, so I don’t have first hand experience on how campaign matching works. However, I do have an account on the Fohr platform because I like their simplified dashboard for showing stats. Fohr is also one of the first companies to try to break down a blogger’s following by engagement level, which, as a stats and data geek, I am really drawn to!

Earlier this year, Fohr released a tool that claimed to analyze a blogger’s Instagram following. If you have a Fohr account, you can connect your IG account to see your own stats. It took about 2 weeks to “analyze the following”, but this is the graph I got:

Fohr_IG_analyzer

Super fascinating, eh? It was really interesting for me to see that I’m below average on bots and lurker accounts (woo!) and skewed much higher on the active followers (yippee!). What I’m stumped on is how this information was calculated and if all of my followers were analyzed to produce this info. Or was only a subset of my followers analyzed and then extrapolated? Is this the same data set that was used to decide which bloggers did (or did not) receive those “Authentic following” cards posted on IG stories?

Naturally, when something like this is flooding the blogosphere, bloggers talk about it. In the particular community that I’m connected in, we were starting to see a mixed opinion on whether or not to post these Fohr “Verified followers” cards. Some people thought it was cool because a lot of larger bloggers were posting them. Others said they felt like the bloggers who they saw posting the card were ones that had been accused of buying followers previously– like this card was a way to justify their aggressive follower growth.

Because you know I like data and like to backup my arguments… this post is about to get real juicy with a real example use case of someone who posted and what their “authentic following” really looks like!

(more…)
0

Yayoi Kusama: Infinity Mirrors at the Seattle Art Museum

One thing I was really excited to come home to see after being in India for a couple of weeks was Yayoi Kusama’s Infinity Mirrors exhibit at the Seattle Art Museum. Some of the pieces showcased in this exhibit were conceptualized starting in the 1960s and continued to evolve to the present day! Advanced tickets for the exhibit were sold out almost immediately after the dates for showcase at SAM were announced (June 30 – Sept 10, 2017), and only tickets to be purchased on the day-of are available. Here are some sneak peaks of what you’ll see being exhibited and some tips for your visit!

InfinityMirrors_SAM
SAM_YayoiKusama_InfinityMirrors
This probably goes without saying, but Kusama’s work is incredible to see in person! There are 6 Infinity Rooms that you can immerse yourself in. Aside from the 360 mirror-surrounded repetition rooms and kaleidoscope boxes, The Obliteration Room is interactive one where you have the opportunity to participate in the making of the art by adding dot stickers to the walls, floor, and furniture!

SAM_YayoiKusama_InfinityMirrors_Seattle

I won’t ruin all the fun surprises for you (there are a lot of original artwork pieces also on display between the Infinity Rooms), so here are some tips for planning your visit to the SAM for the Infinity Mirrors Exhibit:

Arrive early for tickets!

Since the advanced tickets are all sold out, only a limited number of day-of tickets are available for purchase on a first-come, first-served basis. The SAM opens at 10am everyday (except for Tuesday, as it’s closed), so plan to brave the ticket lines early. Each person can only purchase a maximum of 4 tickets.

Try to avoid bringing a backpack

If you can avoid it, leave your backpack (or large bag) at home. Most small crossbody purses will be ok to bring in, but anything larger will have to be checked into bag check. I was lucky enough to be able to take my backpack into the museum under the condition that I carried it on my front (or in my arms) the whole time. This is more a safety precaution for the art than anything else, so to avoid waiting in more lines, I’d recommend leaving the bag at home if you can!

Get shutter happy!

You’re allotted 30 seconds per Infinity Room. I was definitely not prepared for how quickly 30 seconds flies by! If you’re planning to take photos while in the rooms, have your camera on and ready to go shutter happy before you enter. Lighting may be a bit tricky to adjust for, as lighting is different in every room, but if you really want to get the shot, you can always queue up again to experience the room.
*Note: There is one room – the Pumpkin room – where photography is prohibited and you’ll be followed in by a security guard. This is the newest – and coolest, imo – addition to the Infinity Rooms.

Have fun!! This is such an incredible exhibit and I am so grateful that Seattle is one of the cities to get to experience it.

Disclosure: A HUGE thank you to the Seattle Art Museum team who made this visit possible. We were lucky enough to see all of the Infinity Rooms and exhibits as press – while still adhering to the same guidelines that ticket holders do – to share with you our experience as well as the tips for how to best prepare for your visit.

0

Clothing budget recap: July 2017

clothing budget recap: July 2017
The month of July has been a really incredible one! Thanks to being out of the country for majority of it, shopping was kept quite light. I had originally intended to see if I could avoid adding to my closet altogether this month. As luck would have it, the bottom of my everyday backpack (the one in this post), purchased in the Summer of 2015, was starting to wear a hole. This started my hunt for a new backpack!

Purchased new
1. RAINS minimalist waterproof backpack: $100 (exact)
It took me a while to chase this backpack down. After passing a handful of people on the street during my commute to/from work carrying this backpack, I knew it was the one for me. The outer shell is vinyl, making it perfect for the rainy Seattle days. The design is so sleek and holds the contents in really compactly, which will be awesome for riding the bus on busy days (my previous backpack bulged as soon as any item was placed in it). There’s a laptop compartment and one zippered pocket on the backside by the straps, which is the perfect size and location for my wallet, keys, etc.

Thrifted
1. ASOS ruffle sleeve top – $6 (similar)
I can’t say the ruffle neckline tops have been a bit hit in my personal books this season, but I’ve been really loving the silhouettes of the ruffle sleeves. Right before heading to India, I found the top in this post and added it to my luggage just a couple days before heading out on the trip. This top ended up being perfect for the hot days while still being work appropriate.

2. J.Crew airspun baseball sweater tee – $4 (similar)
This half linen, half cotton sweater was again purchased for the India trip. I really wanted to find work appropriate tops with sleeves that would be breathable for the hot and humid days. This sweater tee was perfect for just that!

3. LA Cotton wrap sweater – $2.50
The sweater pictured isn’t exactly the same style as the one I purchased, but close! Instead of the wrap bottom, there’s a banded hem. While I won’t be able to wear this sweater any time soon, I’m excited to have another mohair sweater in my closet for the cooler Fall/Winter days to come. Off-season thrifting brings out a ton of gems!

I was really hoping to avoid shopping in July, but here we are… On the bright side, I’ve still managed to stay under my $200 budget! Check out previous clothing budget recap posts here.

0

Snippets from New Delhi

It’s been over a week since I’ve been drenched in 30°C (86°F) weather in India! While I’m here for work and time isn’t quite my own, it has been awesome to find small pockets of free time to play tourist in New Delhi. One of the top things on my bucket list was a visit to the Taj Mahal. While the picture below isn’t of the grand marble wonder itself, I think it summarizes my experience.

Beautiful grand structure that we all dwarf in comparison to.

That feeling encompassed in the statement above is exactly how my time in India has felt so far. Getting to see a small sliver of people’s lives in a totally different country with different cultural priorities makes me extremely introspective and reflective. Things are very, very different here. Day-to-day life feels so foreign from what I’m used to in North America. It’s not every day that I get to share the roads with a herd of cows, or witness life under a metal-sheet-covered-concrete-box home, or haggle for fruits on road-side carts, etc. I’m humbled and looking forward to spending a few days decompressing once I get home to really hunker down and reflect on the whole experience.

summer-paisley-pants-ruffle-top
summer-paisley-pants-ruffle-top-outfit
outfit details:
ruffle sleeve top: ASOS via thrifting (similar)
paisley cropped pants: c/o J.Jill (exact)
sandals: Crocs (exact)
crescent necklace: Fresh Tangerine (similar)

With the weather here is not exactly the friendliest during this monsoon season, I’ve had to get creative with my outfits. I brought a lot of flowy, breathable pieces. This top was thrifted just days before leaving for India, and these printed paisley pants from J.Jill’s July collection were too cute to pass up on. Also, could you tell these sandals are Crocs? Didn’t think so. ;)

0

Clothing budget recap: May 2017

The month of May totally snuck up on me and seemed to have flown by just as quickly! This month was the first month I spent my full clothing budget ($200). It was really surprising because I didn’t expect to buy anything, but as luck would have it, I ended up splurging on some new pieces.

Having to attend a wedding earlier in May, I realized that my go-to shoes for weddings got trashed after the last wedding they were worn to. I had a great pair of wedges from Shoe Dazzle that attended all of last year’s weddings and barely survived the last one. Having to replace these wedges was a bit of a pain, but I found a great pair on sale at Nordstrom.

Here’s my clothing budget recap for May:

budgeting bloggers May 2017: clothing budget recap

Purchased new
1. ASOS embellished cold shoulder dress – $120 (exact)
This dress was too pretty to pass up on. I actually bought one of each of the ASOS embellished floral dresses (maxi, pencil, and cold shoulder versions) and ended up returning all except for the cold shoulder version. I had a really strong vision for the outfit I wanted to wear to our engagement photo shoot, but it went in an entirely different direction after I saw this line of dresses on ASOS. One thing to note if anyone’s going to pick one of these dresses up, the sizing is a big snug. I ended up having to size up because the underbust was really fitted.

2. 1.STATE Kayley sandal – $80 (exact on sale)
Thank you to everyone on Instagram who helped to pick these out! After realizing that my go-to shoes for weddings were kaput, I had to scramble to replace them– literally purchased this 1.STATE pair on my way to the airport! Since I didn’t have time to break them in before the wedding we attended, I asked the wonderful Nordstrom shoe staff to help find a pair that would be comfortable enough to stand in for 6+ hours. Although these are much more embellished than I usually like to go with shoes, they were super cute and surprisingly comfortable! This was the first time I didn’t take my shoes off after hours of being on the dance floor already ;)

Thrifted
Nada! Turns out when you’re in and out of the city every weekend for a month, there is no time to go thrifting. Aside from the dress and these new heels, I really didn’t have any closet holes to fill in the month of May.

Coming up in June, I’m hoping to amp up my Summer tops collection. I’ve always struggled with dressing for the Summer because of the fact that I love to wear layered outfits and the warmer weather doesn’t work quite well with that approach. As of right now, I have 3 t-shirts that I absolutely love and 2 crop tops, which was not exactly work appropriate.

Check out how I’ve fared in previous months of sticking to my clothing budget here!

0
Related Posts Plugin for WordPress, Blogger...